Your Calling as a Business 

Learn the ins and outs of the doula profession, from legal structure to business management.

Financial Strategies for Success

Master the financial aspects of your doula career, including pricing strategies, passive income, and budgeting tips.

Build Your Brand Identity

Craft a unique brand that resonates with clients and sets you apart in the competitive doula market. Simplify social media and design a logo that is iconic and eye-catching. 

About the Course

Start your business off right with the tools needed for a successful doula career. You are already an excellent doula, now let's get the business side of things down. We don't come into doula work because we want to own a business and file taxes. We come into doula work because we care about people and want to show up for them. This course equips you with the essential skills and knowledge to continue doing what you have been called to do, without losing sight of why you are doing it. From managing clients to managing your finances, we've got you covered. 

Meet Your Mentor: Kate Pults

Hello there! I'm Kate Pults. Former Doula, Licensed Midwife and owner of a thriving birthcenter. I am here to be your supportive companion throughout your doula career journey. Drawing from my extensive industry experience and successful practice, I'm eager to help you get started on the right foot. 

Course Curriculum

8 Chapters · 66 Lessons

  1. 1

    Introduction to Doula Careers

    1. (Included in full purchase)

      Welcome

    2. (Included in full purchase)

      Pre-Test

    3. (Included in full purchase)

      Contracts & Policies

    4. (Included in full purchase)

      Doula Models of Care

    5. (Included in full purchase)

      Create Your Doula Contract

    6. (Included in full purchase)

      Sustaining Your Business & Avoiding Burnout

    7. (Included in full purchase)

      Full-Time Doulas

    8. (Included in full purchase)

      Part-Time Doulas

    9. (Included in full purchase)

      Building a Doula Business Plan & Finding Your Niche

    10. (Included in full purchase)

      Business Plan Template

  2. 2

    Business Name, Logo, and Branding

    1. (Included in full purchase)

      Copyright & Trademarks

    2. (Included in full purchase)

      Business Name

    3. (Included in full purchase)

      Logo Considerations

    4. (Included in full purchase)

      Logo Examples

    5. (Included in full purchase)

      Psychology of Color

    6. (Included in full purchase)

      Fonts

    7. (Included in full purchase)

      Combining Color and Font

    8. (Included in full purchase)

      Test: Create Your Branding

    9. (Included in full purchase)

      Quiz

  3. 3

    Business Foundations and Legal Setup

    1. (Included in full purchase)

      Business Structures

    2. (Included in full purchase)

      Registering Your Business – Business licenses, EIN, tax considerations

    3. (Included in full purchase)

      Business Insurance

    4. (Included in full purchase)

      Quiz

  4. 4

    Financial Management

    1. (Included in full purchase)

      Setting Your Doula Prices & Managing Money with Confidence

    2. (Included in full purchase)

      Assignment: Pricing Your Services

    3. (Included in full purchase)

      Accepting Payments

    4. (Included in full purchase)

      Setting Up Payment Processing

    5. (Included in full purchase)

      Professionalism

    6. (Included in full purchase)

      Quiz

  5. 5

    Websites and Marketing

    1. (Included in full purchase)

      Marketing Faux Pas

    2. (Included in full purchase)

      Marketing Ethics for Doulas: Avoiding Faux Pas, Tacky Tactics & Maintaining Professionalism

    3. (Included in full purchase)

      Websites: Domains and Hosting

    4. (Included in full purchase)

      Websites: Content

    5. (Included in full purchase)

      Websites: What is SEO?

    6. (Included in full purchase)

      Create Your Website

    7. (Included in full purchase)

      Quiz

  6. 6

    Networking

    1. (Included in full purchase)

      Networking & Marketing Your Doula Business

    2. (Included in full purchase)

      Elevator Speech

    3. (Included in full purchase)

      Assignment: Elevator Speech

    4. (Included in full purchase)

      Networking and Relationship Building

    5. (Included in full purchase)

      Sample Email to Providers

    6. (Included in full purchase)

      How to Reach Out

    7. (Included in full purchase)

      Assignment: Networking List

    8. (Included in full purchase)

      Quiz

  7. 7

    Additional Income Streams

    1. (Included in full purchase)

      Introduction to Passive Income

    2. (Included in full purchase)

      Passive Income Ideas

    3. (Included in full purchase)

      Continuing Education & Professional Growth

    4. (Included in full purchase)

      Additional Services

    5. (Included in full purchase)

      Quiz

  8. 8

    Social Media for Doulas

    1. (Included in full purchase)

      Why Social Media

    2. (Included in full purchase)

      Choosing Your Social Media Handles / Names

    3. (Included in full purchase)

      Content Strategy for Doula Businesses

    4. (Included in full purchase)

      Assignment: Social Media Plan

    5. (Included in full purchase)

      Writing Captions That Convert

    6. (Included in full purchase)

      Assignment: 5 pain points and 5 desires

    7. (Included in full purchase)

      Creating Engaging Visual Content

    8. (Included in full purchase)

      Canva Project

    9. (Included in full purchase)

      Growing Your Audience & Engagement

    10. (Included in full purchase)

      Social Media for Lead Generation & Bookings

    11. (Included in full purchase)

      Instagram

    12. (Included in full purchase)

      Facebook

    13. (Included in full purchase)

      TikTok & Short-Form Video Marketing

    14. (Included in full purchase)

      Viral Birthy Tik Tok Example

    15. (Included in full purchase)

      Paid Advertising for Doulas (Optional Advanced Strategy)

    16. (Included in full purchase)

      Social Media Boundaries & Avoiding Burnout

    17. (Included in full purchase)

      Quiz

Ready to Jumpstart Your Doula Career? 

Take the first step towards a successful doula business. 

Enroll Now